What decides whether you last
LIMRA measured first-year retention against one variable: who brought the advisor in and what surrounded them afterwards. Same industry, same product, same market. Eleven points of difference on the room alone.
Brought in by a recruiter44%
Brought in by a sales manager50%
Brought in by the head of the office55%
Here, it is the third one. The Branch Manager interviews and selects every advisor in this branch himself.
See the figures
First-year retention by who recruited the advisor| Brought in by | Still there after a year |
| A recruiter | 44% |
| A sales manager | 50% |
| The head of the office | 55% |
And then the fourth number
This one is ours, measured on our own roll, against the industry’s published figure. The dashed bar is the industry. The solid bar is this branch.
After 1 year · the industry55–60%
After 1 year · this branch67%
After 4 years · the industry14%
After 4 years · this branch31%
This branchThe industry, published
All four bars are to one scale. The industry’s 14 in a hundred still contracted at year four is LIMRA and Finseca’s own published figure. Ours is counted the same way, on our own roll, and the method is below.
See the figures, and how they are counted
Advisors still in the business, this branch against the industry| Still in the business | The industry | This branch |
| After 1 year | 55–60% | 67% |
| After 4 years | 14% | 31% |
Where the industry’s figures come from. One year, 55–60%: LIMRA, first-year retention by who recruited the advisor. Four years, 14%: LIMRA and Finseca, The Path to Improving Retention, 2022, quoted in LIMRA’s 2025 Annual Conference — “we have been sitting at an industry-wide 4-year retention rate of 14% for years.”
How ours is counted. Every agent ever contracted to this branch’s four units, measured on our own Salesforce records from the earlier of their licence and hire date to their termination date, or to today if they are still on the books. Ten records whose dates cannot be reconciled are excluded and counted as neither. On that basis: across the whole roll, 53 in a hundred reach four years; across recent recruiting — everyone who started from 2017 — 33. The 31 published here is from the branch’s own Production and Manpower Record, and it is the conservative end of that range. We publish the lower one.